SOCIAL MEDIA OPTIMIZATION
(SMO)


 Search Engine Results Page - SEO, SMO, SERP, SEM, - social media optimization searchengineresultspage.com
Search Engine Results Page - SEO, SMO, SERP, SEM, - social media optimization searchengineresultspage.com

SEARCH ENGINE MARKETING (SEM)


SEARCH ENGINE OPTIMIZATION (SEO)

  SEARCH ENGINE RESULTS PAGE (SERP)

 SOCIAL MEDIA OPTIMIZATION (SMO)



 

Social Media Optimization

Social Media Optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include feeds, social networking websites,  wix, word press, as well as social networking sites, such as FaceBook, MySpace and Twitter, and video streaming sites such as You Tube. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Relationship with search engine optimization

Social Media Optimization (SMO) is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Google Plus, and Twitter to rank pages in the search engine result pages (SERP). The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, and Yahoo have grown increasingly important. James Shields, founder of location-based marketing platform Interaria, has stated that, moving into 2014, local optimization on social platforms is now a requirement and  "strategic necessity" not just a "luxury".

While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization.

Relationship with viral marketing

Social media optimization is in many ways connected to the technique of viral marketing or viral seeding where word of mouth is created through the use of networking in social bookmarking, video, and photo sharing websites such as You Tube or Photo Bucket. An effective SMO campaign can harness the power of viral marketing; for example, 80% of activity on Pinterest is generated through "repinning." Furthermore, by following social and news trends and utilizing alternative social networks, websites can retain existing followers while also attracting new ones. This allows businesses to build an online following and presence, all linking back to the company's website for increased traffic. For example, with an effective SERP campaign, not only can website traffic be increased, but a site's rankings can also be increased. In a similar way, the engagement with Worp Press and Blogs creates a similar result by sharing content through the use of RSS in the Blog world and special blog search engines.


Social media optimization is considered an integral part of your online reputation market (ORM) or search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.

Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy, employee management, products, service,  development, recruiting, and turnover, brand building, customer satisfaction and relations, business development and more. Additionally, social media optimization can be implemented to foster a community of the associated site, allowing for a healthy business-to-consumer (B2C) relationship.

Origins

The term "social media optimization" (SMO) was first used and described by marketer Marcus Coleman of www.3dmaker.com in 1998.

Social network games

Online gaming activity performed through social media sites with friends and online gaming activity that promotes social media interaction. Examples of the former include Farm Ville, Casino, FrontierVille, Mine Craft, and Mafia Wars. In these games a player's social network is exploited to recruit additional players and allies. An example of the latter is Empire Avenue, a virtual stock excvhnage like E-Trade offers where players buy and sell shares of each other's social network worth.

The World Community estimates that, as of June 2010, social networking and playing online games account for about one-third of all online activity by Americans.

See also

  • Customers / Leads
  • Branding and Identity
  • Search Engine Marketing
  • Social Media Optimization
  • SERP
  • SEO
  • Page Ranking

 

 ANIMATION  |  CRAIGSLIST   |   FACEBOOK   | GOOGLE  |  LINKED IN  |  OUTLOOK  |  PAY PAL  |  SEARCH ENGINE OPTIMIZATION |  SEARCH ENGINE RESULTS PAGE | SOCIAL MEDIA OPTIMIZATION |  YAHOO  | YOU TUBE


SEARCH ENGINE OPTIMIZATION (SEO)

  SEARCH ENGINE RESULTS PAGE (SERP)

 SOCIAL MEDIA OPTIMIZATION (SMO)

 

 

this site and its content are not public domain and are protected by 
COPYRIGHT 2014 unauthorized distribution is a violation of applicable laws