Search Engine Results Page
(SERP)


 Search Engine Results Page - SEO, SMO, SERP, SEM, - social media optimization searchengineresultspage.com
Search Engine Results Page - SEO, SMO, SERP, SEM, - social media optimization searchengineresultspage.com

SEARCH ENGINE MARKETING (SEM)

SEARCH ENGINE OPTIMIZATION (SEO)

  SEARCH ENGINE RESULTS PAGE (SERP)

 SOCIAL MEDIA OPTIMIZATION (SMO)



 

A search engine results page (SERP) is the listing of results returned by a search engine such as Google or Yahoo in response to a keyword query.  The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Contents

     1. Components of SERP
     2. Actual Search Query
     3. Organic Search Inquiry
     4. Paid SERP listings
     5. Integrated Organioc and Paid combinations
     6. Generation of Keyword importance

    

Components of SERP

SERPs of major search engines like Alta Vista, Bing, Google, and Yahoo may include different types of listings: contextual, algorithmic. contextual, organic, meta listings, sponsored, or video. As well as sponsored listings, images, maps, definitions, videos or suggested search refinements.

The major search engines visually differentiate specific content types, such as images, news, and blogs. Many content types have specialized SERP templates and visual enhancements on the main search result page.

There are basically three main components of SERP: the actual search query, organic SERP listings, and paid SERP listings.

Actual Search Query

Also known as 'User Search String', this is the word or set of words that are typed by the user in the search bar of the search engine. Most of the time this search string is a keyword.[1]

Organic SERP listings

Main article: Web Searches

Organic SERP listings are the natural listings generated by search engines based on a series of metrics that determines their relevance to the searched term. Webpages that score well on a search engine's algorithmic test show in this list. These algorithms are generally based upon factors such as the content of a webpage, the trustworthiness of the website, and external factors such as back links,social media SMO, search Engine Optimization,  news, and advertising.

CLICK THROUGH RATES
Each page of search engine results contains 10 organic listings. The listings, which are on the first page are the most important ones, because those get 91% of the click through rates (CTR) from a particular search. The CTRs for the first page goes as:

  • TOP 1: 32.5%
  • TOP 2: 17.6%
  • TOP 3: 11.4%
  • TOP 4: 8.1%
  • TOP 5: 6.1%
  • TOP 6: 4.4%
  • TOP 7: 3.5%
  • TOP 8: 3.1%
  • TOP 9: 2.6%
  • TOP 10: 2.4%

Main article: Search Engine Marketing (SEM)

Paid SERP listings are advertisements, or sponsored links, included by search engines in their search results. Websites pay search engines to have their web pages listed here.  This is not pay per click advertising.

PAY PER CLICK (PPC)
However, this service is distinct from pay per click, which refers to advertisements placed on websites by webmasters.

Generation of SERP

Major search engines like Alta Vista, Bing, Google, and Yaho primarily use content contained within the page and fallback to meta data in a web page as the search engine crawls the content that makes up a search snippet. Then that HTML title and data tag will be used as the title of the snap shot while the most relevant or useful contents of the web page will be used for the description.

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