(SERP) - SALES
Where are your Customers?


 Search Engine Results Page - SEO, SMO, SERP, SEM, - social media optimization searchengineresultspage.com
Search Engine Results Page - SEO, SMO, SERP, SEM, - social media optimization searchengineresultspage.com



SERP - Why "SERP" is the Most Important Internet Acronym for Your Business

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SERP (or Organic SERP) is an acronym that can make or break your online marketing campaign. "SERP" is short for "search engine results page," and as marketing through search continually entrenches itself as the dominant medium for online success, it becomes vital that you be able to:

  1. Identify the importance of a SERP - What do you need to know about SERPs, and why?
  2. Act on that knowledge - Knowing what's important and why it's crucial to your business, how do you make that knowledge work for you? Once you know what you should be doing, how do you go out and do it?

This guide will teach you what SERPs mean to you, and how to leverage that information to make more money for your business through SEO and PPC.So What Is a SERP, Anyway?We identified a SERP as a search engine results page above, but what does that mean, exactly?Basically, it just means that a SERP is a list of Web pages. Odds are, you've seen a million of them. Here's a sample of a Google results page:Three key components are represented above:

Why Do SERPs Matter to Me?Because ranking your site in the proper SERP position will be the difference between success and failure in your search marketing campaigns. Consider the following insights provided by these studies:

In other words, most people click on the first page, and most of those people click on earlier results. The higher your search engine results page ranking, the more traffic you'll get:Image Courtesy of SEOBook.com.So Just Move Up, Then?Of course, it's not that as simple as just "improve my serp in Google."As with anything else, you have to weigh benefits with costs. While better keyword rankings in SERPs are great, the fact remains that:

  • Improving SEO SERPS is Hard - Generating a better search engine optimization ranking for competitive keywords is often as complicated as it is profitable.
  • Buying Better Paid SERP Position Can Be Expensive - Meanwhile, consider the fact that in paid search you are literally being charged more money for higher SERP positions.

So getting proper placement on search results pages is crucial, but the key question remains:How Do I Improve Google SERP Rankings (Wisely)?If you're like, well, everyone, you have a limited amount of resources. Limited copywriting RAM, a finite amount of SEO expertise, and a PPC budget with a ceiling.As a result, you have to answer two key questions:

  1. Which SERPS do I improve? What keywords should you be dedicating your time to ranking for, and which keywords should you be buying?
  2. How do I do this? How do you rank for the keywords you want to rank for, and how do you pay less for the positions you want in paid search?

How to Improve Your Search Engine Ranking Page PositionsImproving your SERP position can be done in a few (often not so easy) steps:

A simplified version of the process looks something like this:Don't Just Check SERPs: Improve them!The above probably looks like a lot of work.It can be.But it doesn't have to be.It's literally impossible to perform all of these tasks and to improve your SERP ranking without the aid of software (unless you have an unlimited budget and an enormous staff...to manage a single account...and have no interest in lowering costs or improving results...).Luckily, WordStream offers solutions for all of the above tasks. Learn more by:

- See more at: http://www.wordstream.com/serp#sthash.0nCsxqzW.dpuf

SERP - Why "SERP" is the Most Important Internet Acronym for Your Business

    googleplus   buffer

SERP (or Organic SERP) is an acronym that can make or break your online marketing campaign. "SERP" is short for "search engine results page," and as marketing through search continually entrenches itself as the dominant medium for online success, it becomes vital that you be able to:

  1. Identify the importance of a SERP - What do you need to know about SERPs, and why?
  2. Act on that knowledge - Knowing what's important and why it's crucial to your business, how do you make that knowledge work for you? Once you know what you should be doing, how do you go out and do it?

This guide will teach you what SERPs mean to you, and how to leverage that information to make more money for your business through SEO and PPC.So What Is a SERP, Anyway?We identified a SERP as a search engine results page above, but what does that mean, exactly?Basically, it just means that a SERP is a list of Web pages. Odds are, you've seen a million of them. Here's a sample of a Google results page:Three key components are represented above:

Why Do SERPs Matter to Me?Because ranking your site in the proper SERP position will be the difference between success and failure in your search marketing campaigns. Consider the following insights provided by these studies:

In other words, most people click on the first page, and most of those people click on earlier results. The higher your search engine results page ranking, the more traffic you'll get:Image Courtesy of SEOBook.com.So Just Move Up, Then?Of course, it's not that as simple as just "improve my serp in Google."As with anything else, you have to weigh benefits with costs. While better keyword rankings in SERPs are great, the fact remains that:

  • Improving SEO SERPS is Hard - Generating a better search engine optimization ranking for competitive keywords is often as complicated as it is profitable.
  • Buying Better Paid SERP Position Can Be Expensive - Meanwhile, consider the fact that in paid search you are literally being charged more money for higher SERP positions.

So getting proper placement on search results pages is crucial, but the key question remains:How Do I Improve Google SERP Rankings (Wisely)?If you're like, well, everyone, you have a limited amount of resources. Limited copywriting RAM, a finite amount of SEO expertise, and a PPC budget with a ceiling.As a result, you have to answer two key questions:

  1. Which SERPS do I improve? What keywords should you be dedicating your time to ranking for, and which keywords should you be buying?
  2. How do I do this? How do you rank for the keywords you want to rank for, and how do you pay less for the positions you want in paid search?

How to Improve Your Search Engine Ranking Page PositionsImproving your SERP position can be done in a few (often not so easy) steps:

A simplified version of the process looks something like this:Don't Just Check SERPs: Improve them!The above probably looks like a lot of work.It can be.But it doesn't have to be.It's literally impossible to perform all of these tasks and to improve your SERP ranking without the aid of software (unless you have an unlimited budget and an enormous staff...to manage a single account...and have no interest in lowering costs or improving results...).Luckily, WordStream offers solutions for all of the above tasks. Learn more by:

- See more at: http://www.wordstream.com/serp#sthash.0nCsxqzW.dpuf

Search Engine Results Page:
Where Are Your Customers Looking?

by Sienna Luard

 SERPS: Where are your customers looking?

A recent Google eye-tracking study released in September 2014 by digital marketing company Mediative has shown how much search behavior has changed in the past decade. The study, "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behaviour" shows several significant changes in how Internet users look at and interact with search engine results pages (SERPs). The participants in the study were given numerous search tasks to complete on a desktop computer and the results were compared with a similar survey done in 2005.

 

The Golden Triangle of 2005

 

The 2005 study by Enquiro, entitled "Google Eye Tracking Report: How Searchers See and Click on Google Search Results" showed how people typically searched in a "triangle" pattern, starting at the top left of the search results page, scanning across horizontally, and then moving down to the second organic listing and reading horizontally, but not quite as far. The area was coined as Google's "Golden Triangle."

 

The golden triangle heat map image showing how people looked at an Internet page had a major impact on website design and search engine marketing for years to come. Most marketers would position their most valuable content in the golden triangle on their own websites, and aim to get their content featured in SERPs within this prime location.

 

The Results of the 2014 Study

 

- There is more vertical scanning. As searchers use mobile devices more than ever before to search the Internet, their scanning behavior has changed. It's now more common for searchers to scan vertically, as they look for the quickest route to find information. In the 2014 study, this tendency to scan vertically in an "I" pattern on mobile devices is so ingrained in users, they still scan the SERPs in this way, even on desktops.

 

- The top organic search results still get the most clicks. Despite the increased amount of marked-up content at the top of Google's search results page, 32.8 percent of users still click on the first organic listing, getting more clicks than any other page element. The Knowledge Graph, carousel, and paid ads still get attention, but organic results still triumph.

 

- SERP positions two through four get more clicks than in 2005. This is good news for businesses that are fighting for attention under position number one. You should still aim to get onto page one in the SERPS; the Mediative study found that only around one percent of all clicks occurred on page two.

 

- The right rail sponsored ads are doing a lot worse. While the top three ads at the top of the page are still doing well, clicks on ads on the right of the page have fallen from 3.16 to 0.7 percent. This supports the fact that people are looking at SERPs in a more vertical fashion.

 

- People are viewing more search results listings, but spending less time looking at each one. In 2005, searchers looked at each listing for two seconds. That figure is now 1.17 seconds, so your listing may get less attention in terms of time, but at least it is more likely to be seen.

 

How Can You Respond to These Changes?

 

The fundamentals of SEO are as important as ever. Creating unique content that caters to the needs of your audience should still be your number one priority. A diverse mix of relevant keywords positioned throughout your web pages and within page titles, headlines, and meta descriptions is still key to boosting your search rankings for your prime content. Getting involved with authoritative directories, review sites, and social media is also crucial.

 

Using schema markup is still one of the most effective ways to get noticed in SERPs. It helps search engines understand your website's content, and will help your content stand out in search results, as rich snippets such as product reviews, prices, and images can appear alongside each listing. Rich snippets have been shown to dramatically increase click-through rates, and may also increase your search rankings.

 

The Bottom Line

 

The best way forward is still to focus on delivering content that your target audience is searching for online. Through a combination of SEO and paid search, you can maximize your visibility in SERPs. While paid listings may not necessarily have higher click-through rates, people still see your listing and this boosts brand visibility in the long run, which can increase the credibility of your organic listings.

 

Making each listing stand out on the search results page has never been more important, with only half the time to convince users to click on your link. Titles and meta descriptions, Google Local Listings, and rich snippets will improve the visibility and perceived relevance of your content. Keep these factors in mind and you can make sure your customers see you before anyone else.

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